Voice Search Optimisation

Voice search is here. Is your business ready?

Siri. Amazon Alexa. Google Assistant. Cortana. If you asked any of these digital assistants where your business is located, when it’s open, or what you offer, do you know what they’d say? Your customers are asking these questions — 58% of consumers have used voice search to find local business information in the last year alone. Voice-powered services have created a seismic shift in how consumers find information about your brand. Is your business ready?

Hey, Alexa — what do you know about my business?

You can’t control the user experience or the algorithms behind today’s voice-powered services — but you can supply them with the best, most up-to-date information about your business, so they give consumers accurate answers. The Yext Knowledge Manager helps you structure and manage all the public facts about your brand you want these services to know. Then, our direct integration with Amazon Alexa — as well as integrations with Google, Apple, Bing, Facebook, Yelp and more than 100 other leading services — makes sure that those facts make their way into the databases behind the voice-powered services of today and tomorrow.

Optimise your website for voice search.

Voice-powered services rely on structured data to provide rich results like hours, addresses or photos. So you need to make sure that your website’s content is structured in a way that these services understand. Yext makes it easy to add structured data (also known as Schema) to your website with just a single line of code.

Banish bad answers.

Duplicate listings, inaccurate addresses, wrong hours. Voice search results only give users one answer, with less context and fewer alternate options than conventional search. That means it’s even more critical that you eliminate incorrect information about your business from the digital universe before Siri, Cortana or Google Assistant can find it. Yext’s rigorous data cleansing process and patented Duplicate Suppression technology make sure your data is formatted consistently and completely and that your brand is represented accurately across the web.

See first-hand how Yext can help your brand optimise for voice search.

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