Voice Search Optimisation
Voice search is here. Is your business answers-ready?
Siri. Amazon Alexa. Google Assistant. Cortana. If you asked any of these digital assistants where your business is located, when it’s open, or what you offer, do you know what they’d say? Your customers are asking these questions — 58% of consumers have used voice search to find local business information in the last year alone. Voice-powered services have created a seismic shift in how consumers find information about your brand. Is your business answers-ready?
You can’t control the user experience or the algorithms behind today’s voice-powered services — but you can supply them with the best, most up-to-date information about your business, so they give consumers accurate answers. Yext helps you structure and manage all the public facts about your brand you want these services to know by creating your very own Knowledge Graph. Then, our direct integration with Amazon Alexa — as well as integrations with Google, Apple, Bing, Facebook, Yelp, and more than 150 other leading services — makes sure those facts make their way into the Knowledge Graphs behind the voice-powered services of today and tomorrow.
Voice-powered services rely on structured data to provide rich results like hours, addresses, or photos. So you need to make sure your website is structured and tagged in a way that these services understand. Yext makes it easy to add structured data (also known as Schema) to your website with just a single line of code.
Duplicate listings, inaccurate addresses, wrong hours. Voice search results only give users one answer, with less context and fewer alternate options than conventional search. That means it’s even more critical that you eliminate incorrect information about your business from the digital universe before Siri, Cortana or Google Assistant can find it. Yext’s rigorous data cleansing process and patented Duplicate Suppression technology make sure your data is formatted consistently and completely and that your brand is represented accurately across the web.