How to Deliver a True Frictionless Omnichannel Customer Experience: Lessons from Three Mobile's Digital Transformation - yext.co.uk

How to Deliver a True Frictionless Omnichannel Customer Experience: Lessons from Three Mobile’s Digital Transformation

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Computers can now speak our language. The rise of natural language processing and artificial intelligence have fundamentally changed the way we interact with technology: We can now simply ask for what we want. And when we do so, we reveal our intent, which means marketers no longer need to guess what their customers want.

This is the new age of intent marketing. But your entire marketing stack was built in a world where computers couldn’t speak our language, which means the tools and strategies you use every day need to evolve. Join Yext, Adobe and Three to discuss how to best utilise your MarTech stack to deliver a true omnichannel customer experience. 

In this webinar, you will learn: 

  • How NLP, AI, and shifts in consumer behaviour fundamentally change your marketing stack
  • How the role of your website is changing in our new search-based, intent-driven world
  • How Three Mobile Delivers a Frictionless Omnichannel Customer Experience with Yext and Adobe
Graham Johnston
Head of Omnichannel Development
Michael Grier
Industry Strategy Leader - Media, Entertainment & Communications
Jeroen Blaas
Vice President Revenue Growth, EMEA