The Rise of Intent Marketing: Insights from Primark & Yext
Your marketing has always been about predicting what consumers want, and providing accurate answers to their most critical questions.
The rise of AI and voice assistants have fundamentally changed the way you interact with customers — they now ask for what they want. When they do so, they reveal their intent, meaning you no longer need keywords and demographics to guess what customers are searching for. Using this intent data allows you to ensure even stronger customer communications with relevant, accurate and up-to-date information.
Join Yext and Primark to learn how intent marketing can deliver what your customers want, at the exact moment they need it, no matter where they search.
In this webinar, you will learn:
- What intent marketing is and why it’s critical to delivering accurate information to consumer questions
- Tips to build your intent marketing strategy
- Insight into how Primark is delivering value throughout their customer journey
- How Primark has used search intent to optimise its website experience