The New Financial Services Customer Journey
The customer journey starts with intent — intent to know, to go, to buy and to do — and that intent usually takes the form of a question. Consumers today are asking deeper and more specific questions about financial services and professionals and they’re fact-checking the answers they find with customer reviews.
In this webinar, you’ll discover:
- How consumers are searching for financial information today
- How reviews can empower your business to take down digital disruptors and win new market share
- How Yelp and Yext are powering the new financial services customer journey
- Ways to enrich your demographic and behavioural marketing strategies with intent marketing