The New Financial Services Customer Journey - yext.co.uk

The New Financial Services Customer Journey

Thursday, 18 July at 1pm ET / 10am PT

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The customer journey starts with intent — intent to know, to go, to buy and to do — and that intent usually takes the form of a question. Consumers today are asking deeper and more specific questions about financial services and professionals and they’re fact-checking the answers they find with customer reviews.

In this webinar, you’ll discover:

  • How consumers are searching for financial information today
  • How reviews can empower your business to take down digital disruptors and win new market share
  • How Yelp and Yext are powering the new financial services customer journey
  • Ways to enrich your demographic and behavioural marketing strategies with intent marketing
Shane Closser
Head of Industry, Financial Services
Darnell Holloway
Director, Business Outreach