Today, information is everywhere, and it can be accessed in an instant. As consumers we expect to get accurate, immediate responses to our questions anywhere we ask them – especially from the brands we interact with. In fact, this information exchange underpins customer relationships. Even the simplest search can build – or erode – consumer trust.
While 70% of consumers agree that being offered accurate answers evokes trust – and 56% say they are more likely to buy from brands they trust – only 40% of consumers trust brands in general; highlighting the critical need for businesses to step up.
Drawing on findings from new consumer research, join this webinar to learn:
How shortfalls in search are letting customers down – and costing businesses big
Why brands have never been in a better position to take control of their answers online