Measuring the Impact of Local Landing Pages on Listings Search Impressions
Increasingly, high-intent searches are unbranded. To show up in results, businesses must signal trust and quality to the search engines and other AI-powered services consumers are using to find information. Good listings are critical. So are the local landing pages those listings drive to.
In this webinar, you’ll discover:
- How search behaviour reflects evolving consumer expectations
- A key strategy for increasing search impressions across third-party listings
- The power of structured data on local landing pages