Searching For Trust
Why brands must take control of their answers online
Today, information is everywhere, and it can be accessed in an instant. As consumers we expect to get accurate, immediate responses to our questions anywhere we ask them – especially from the brands we interact with. In fact, this information exchange underpins customer relationships; being offered accurate answers by a brand evokes trust, according to 70% of consumers.
In this consumer research report, you’ll discover:
- How shortfalls in search are letting consumers down and costing businesses big.
- European consumers’ experiences of searching for answers – and the impact when they can’t find them.
- 3 critical steps to help bridge the trust gap between businesses and consumers.