What’s inside:

Consumer search behaviour is changing. The digital world is moving from keywords to questions and, with the rise of semantic search, voice assistants and chatbots, people now expect direct answers to those questions.

In this eBook, you’ll discover:

• • How the customer journey has changed and why that matters for businesses

  • The difference between demographic marketing and intent marketing

  • How to build an intent model for your organisation

  • Steps you can take to make sure your brand appears in search results as the answer to your customers’ questions