Why Your Brand Needs to Be Answers-Ready

What’s inside:

50% of searches contain 4 or more words — consumers are asking increasingly complex questions, whether they’re typing into a box on a screen or speaking aloud to Alexa, Siri or Cortana. Search results are rapidly shifting from links to direct answers, reframing consumer expectations.

In this eBook, you’ll discover:

• How changing search behaviour reveals customer intent
• Why answering questions drives conversions
• Key strategies for success in an answers-first world