Why Your Brand Needs to Be Answers-Ready
How to Win in the New Era of Search
50% of searches contain 4 or more words — consumers are asking increasingly complex questions, whether they’re typing into a box on a screen or speaking aloud to Alexa, Siri or Cortana. Search results are rapidly shifting from links to direct answers, reframing consumer expectations.
In this eBook, you’ll discover:
- How changing search behaviour reveals customer intent
- Why answering questions drives conversions
- Key strategies for success in an answers-first world