Food for Thought: The Consumable Brand
Your brand is made up of multiple components from name and address to opening hours, local promotions, photos, and videos. These are the ingredients that feed search engines and enable your brand to become discoverable in both the digital and physical world. Yext's Managing Director of UK & Northern Europe Jon Buss explores what it means to be a consumable brand as voice search, maps, and other intelligent services become increasingly sophisticated, and the need for accurate, bite-sized data only grows.
Google Evangelist & Geospatial Technologist Ed Parsons outlines Google’s vision for maps, menus, and the importance of structured data. Get an exclusive look at how Google is harnessing technology to respond to consumers’ insatiable demand for accurate, timely information. From maps to menus, learn how consumers are engaging with your brand, and what you can do to take control of these experiences by structuring your business data.
Two Michelin star chef Marcus Wareing shares his success in creating multi-sensory culinary experiences in a fireside chat with Yext's Chief Customer Officer Wendi Sturgis.
Marcus Wareing’s contribution to British food and the next generation of cookery talent has made him one of the most respected and acclaimed chefs and restaurateurs in Britain. His accolades include two Michelin stars, Tatler Restaurateur of the Year, GQ Chef of the Year, the Chef award at the Cateys, an Acorn Award, and a recurring judge and mentor on the BBC One television series MasterChef.
Originally from Southport, Merseyside, the son of a fruit and vegetable merchant, Marcus began his career aged 18. He received his first Michelin star at just 26 – one of only a handful of chefs to be recognised at this age. Over the last 30 years Marcus has been involved in the creation of some of London’s most celebrated restaurants including his own Marcus at The Berkeley, The Gilbert Scott, and Tredwells.