Yext wins Most Effective Tech Platform at 2021 Effective Digital Marketing Awards for the second year in a row
We are delighted to announce that Yext has been awarded the Most Effective Tech Platform at Masterclassing’s 2021 Effective Digital Marketing Awards.
The award shows Yext’s commitment to helping brands provide vital answers during the pandemic and its mission to help businesses give customers the answers they’re looking for.
The Masterclassing Effective Digital Marketing Awards is a global awards programme that recognises excellence in a variety of fields within digital marketing. The Most Effective Tech Platform category recognises the strides Yext has made in addressing the challenges that businesses face in keeping their website up to date in an ever-changing pandemic.
The award drew on fantastic client testimonials, our successful No Wrong Answers campaign and the results Yext Answers has driven for customers.
From the World Health Organization and the State of New Jersey to Three UK, this award showcases the incredible work Yext has done to help world leading organisations to deliver timely and truthful information when people needed it most, all while providing better customer experiences, instilling confidence and establishing loyalty.
“We’re very proud to have been awarded the Most Effective Tech Platform and to be recognised for our dedication to providing technology that helps both businesses and their customers” said John Watton, VP Marketing, EMEA. “Accurate and truthful information has never been more important, and so it’s great to be recognised for our hard work building a platform that gives brands the confidence to know that they are providing their customers with the answers they need.”
Winners were selected by a judging panel of leading global brand marketers from around the world. Entries were assessed on the following four criteria: innovation (20% weighting), execution (20% weighting), and results (40% weighting).
See the full list of 2021 winners here.