Yext Makes AI Search Even More Accessible with Powerful New Platform Features

Yext, Inc. (NYSE: YEXT), the AI Search Company, today announced the general availability of its Winter ’21 Release, which includes powerful new platform features for AI search across the enterprise. 

With consumer authorisation, updates to Yext’s Listings solution and data connectors framework, and developer tools, businesses now have even more ways to efficiently and effectively unify their data, publish it to listings across the Internet, and create their own modern search experiences.

​​“As Yext expands to new use cases, we’re dedicated to innovating platform features that meet the ever-evolving needs and expectations of marketers, developers, customer support agents, employee experience teams, and more,” said Marc Ferrentino, Chief Strategy Officer at Yext. “We’re excited for stakeholders across the enterprise to discover our Winter Release and continue unlocking their business’s potential with AI search in new and powerful ways.”

The Winter ’21 Release includes the following features:

  • Listings Modernisation: Businesses that manage their online listings with Yext can now take advantage of an updated user interface (UI) in the platform — including dedicated publisher tabs and detail pages — that makes it easier to configure integrations with publishers across the Internet. 
  • Consumer Authorisation: With new authenticated experiences, businesses can secure their websites so that users can log in through portals like Okta or Yext Auth. They can also create search experiences that will display only the results that a specific user has permission to view. Improved visitor analytics add a powerful layer to this feature, enabling businesses to better understand different searchers and optimise experiences based on their findings.
  • Connector Updates: Yext’s Data Connectors give businesses a simple way to unify all of the data, creating a single source from which their AI search experiences can then draw. New updates to the connectors framework offer additional flexibility for developers to build custom connectors fully hosted within Yext, as well as new ways to transform data within the platform.
  • Answers Headless React: Businesses that want to build custom AI-powered search experience frontends now have more tools than ever to do so. Using a new Headless library stocked with business logic and a series of React bindings, developers can make experiences faster and more dynamic, and incorporate modern features like visual autocomplete.

Discover Yext’s newest features in the Winter ’21 Release Notes.

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