Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced that Yext Answers, its revolutionary site search product, has won a Global Search Award in the Best Software Innovation category and was a finalist in the Best Global Search Software Tool category. For nearly a decade, the Search Awards have celebrated the world’s best agencies, campaigns and individuals working in the search industry.
The recognition, awarded by a panel of search industry leaders and experts, comes less than a year after the launch of Answers — and on the heels of its expansion to four additional languages: French, German, Italian and Spanish. Answers is a powerful search engine integrated into the websites of businesses and organisations around the world to deliver official answers to customer questions. The product relies on the information in a brand’s knowledge graph (a database of millions of facts) and applies advanced natural language processing (NLP) and Bidirectional Encoder Representations from Transformers (BERT) technologies to better understand and answer the questions people ask.
“We’re honoured that Yext Answers has been recognised as this year’s Best Software Innovation by the Global Search Awards,” said Marc Ferrentino, Chief Strategy Officer at Yext. “Our motivation behind building this product stemmed from the belief that when a customer has a question about a business, the brand’s website should be the first place they go — not search engines that are incentivised to return ads instead of answers. Today, our official answers engine is giving businesses and organisations around the world the power to take back the customer journey and deliver a superior customer experience that helps grow their business.”
Brands around the world, including Cox Communications, BBVA USA and Three Mobile, have implemented Answers to drive higher conversion rates, lower support costs, and unveil valuable customer insights. Earlier this year, Yext began offering Answers for a 90-day free trial at nowronganswers.com.