MAX Drives Digital Discovery and Engagement with Yext
MAX Burgers is a Swedish fast food chain with over 125 locations across, Scandinavia, Poland and Egypt.
“We are a family-owned business and recently celebrated our 50th anniversary in Sweden,” says Kristoffer Stenqvist, Head of Media & Digital Marketing at MAX Burgers. “Our mission is to make the world a tastier place.”
Committed to making a difference, MAX has pledged to reduce its carbon footprint and red-meat consumption across the communities it serves. To align, MAX recently went through a rebrand from MAX Hamburgers to simply MAX Burgers or MAX.
“We believe that if you’re part of the problem, you need to be a part of the solution. If our society is going to survive, and the planet for that matter, we need to eat a lot less red meat going forward,” says Stenqvist.
With a whole menu of vegetarian burgers and the world’s first climate-positive burger, MAX is leading the fast-food industry with its commitment to sustainability. It is one of two companies globally that is carbon-positive and has an ambitious goal to sell more meatless burgers than meat burgers by 2022.
Before working with Yext, MAX relied on several vendors to manage its digital knowledge across the web. This fragmented ecosystem created a lot of barriers for MAX.
“We could not get a clear overview of our assets and our information, not to mention the difficulty of obtaining useful insights and analysing the results,” explains Stenqvist. “Our digital philosophy stems from the immediacy of our customer’s journey. We need to make sure all our channels align to our customers needs.”
“Let’s say you’re on a road trip with your family. Your car is crammed with luggage, it’s hot, and the children are hungry and screaming. It’s mayhem. The only thing on your mind is to find a good place to eat. The best thing we can do is provide you with the relevant information to solve your problem.”
With Yext Listings and Analytics, MAX has full control over their location information across search and discovery sites. MAX also uses Yext Reviews to monitor its brand reputation.
“It’s such a relief to be able to rely on Yext, knowing all our data is up to date on all of our platforms,” says Stenqvist. “Our restaurant managers are pleased to be able to focus on delivering Sweden’s tastiest burgers instead of worrying about incorrect opening hours or phone numbers. It’s a noticeable difference for us and gives us confidence in our work with Yext. Not to mention, the results have been phenomenal.”
In the first 6 months, Max Burgers’ saw 70% more Clicks to Website, 49% more Google Search Views and 27% more Get Directions Clicks and Google Discovery Queries per location compared to the same period the prior year.
“Quite simply, Yext helps us appear more accessible to our customers. With a centralised platform, Yext empowers us to take our work to the next level. We’ve connected our internal backend API to Yext which enables us to manage our digital knowledge on cruise control and get performance analytics back in near real time. We have access to data and insights we didn’t have before and can narrow our marketing activities to the specific areas where we are located.”
The next step for MAX is getting restaurant managers up and running on the Yext platform as well as tapping into Yext for Food to power menu data across publishers. “We are planning to build an API for this as well so our menu data can be synced everywhere from our website and app to Google and beyond.”
“When you’re in the restaurant or retail business, it’s super important to make sure you provide your customers with actionable value, and in this case, the results speak for themselves. We’ve made the right decision to work with Yext.”
- In the first six months after launching with Yext, Max Burgers’ saw 49% more Google Search Views per location compared to the same period the year before.
- In the first six months, Max Burgers’ saw 27% more Get Directions Clicks per location compared to the same period the year before.
- In the first 6 months, Max Burgers’ saw 70% more Clicks to Website per location compared to the same period the previous year.
- In the first six months, Max Burgers’ saw 27% more Google Discovery Queries per location compared to the same period the previous year.
- At launch, Yext pulled in 41k historical reviews from existing Max Burgers listings using Review Monitoring, providing visibility into brand reputation across publishers. In the first six months since launch, Yext pulled in 28k additional new reviews, allowing even further control over their reputation management.
100+ restaurants worldwide
Yext products used:
Listings, Analytics, Reviews, Yext for Food