
You Asked, Yext Answers: How Does Search Impact My Marketing Beyond SEO?
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw particularly swift progress, spurred on by the introduction and adoption of […]
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
Investing in an AI strategy is a priority for many brands and it’s good that people across from industries and consumer segments are paying attention […]
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]