Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
6 Nov, 2020
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
23 Jul, 2020
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
26 Jun, 2020
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
3 Feb, 2020
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw particularly swift progress, spurred on by the introduction and adoption of […]
24 Jan, 2020
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
9 Sep, 2019
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
6 Aug, 2019
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
1 Aug, 2019
Investing in an AI strategy is a priority for many brands and it’s good that people across from industries and consumer segments are paying attention […]
24 Jul, 2019
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
22 Jul, 2019