The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
3 Feb, 2020
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw particularly swift progress, spurred on by the introduction and adoption of […]
24 Jan, 2020
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
9 Sep, 2019
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
6 Aug, 2019
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
1 Aug, 2019
Investing in an AI strategy is a priority for many brands and it’s good that people across from industries and consumer segments are paying attention […]
24 Jul, 2019
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
22 Jul, 2019
If you follow search trends as closely as we do, you’ve probably seen a bit of hand-wringing from marketers and SEOs over no-click searches. No-click […]
12 Jun, 2019
People turn to Google more than 5 billion times per day to get answers,* and they expect those answers to be correct. Google is, after […]
7 Jun, 2019
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
4 Jun, 2019
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