Meta Tags 101: How They Work and Why They Matter
Whether you’re new to the world of Search Engine Optimisation (SEO) or well experienced, meta tags are a regular and important part of the job. […]
29 Jul, 2021
SEO
29 Jul, 2021
What Are Search Parameters? Attributes, Rankings, And Methods
Have you ever wondered how search engines like Google determine which pages are at the top of the list when you search for something? If […]
20 Jul, 2021
You Asked, Yext Answers: How Does Search Impact My Marketing Beyond SEO?
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
6 Nov, 2020
Losing the SEO game for your brand’s own facts? Here’s what to do.
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
23 Jul, 2020
Consumer Questions Convert to Clicks Twice as Often They Used To — Here’s Why
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
26 Jun, 2020
How to Supercharge Your CMS Investment With Intent Marketing
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
3 Feb, 2020
How Marketers Can Leverage Search Queries to Unlock Customer Insights
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw particularly swift progress, spurred on by the introduction and adoption of […]
24 Jan, 2020
Why Your Search Experience Needs to Deliver Answers
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
9 Sep, 2019
What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
6 Aug, 2019
Why Your Organisation Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
1 Aug, 2019