Reopening Checklist: how to get ready for “Normal”
With rolling business closures still in effect around the globe, the COVID-19 pandemic is far from over. But at the same time, a majority of […]
23 Mar, 2021
Search
23 Mar, 2021
Google’s Latest API Update: More Hours
On 25 February 2021, Google launched version 4.9 of its Google My Business (GMB) API. This update includes support for additional hours types. More Hours […]
3 Mar, 2021
Insights 2021: longer, complex search queries are on the rise — and brands need to be able to answer
2020 had a serious impact on our search behaviour: unsurprisingly, searches for cleaning products went up more than 1000% — and a slew of new […]
1 Mar, 2021
Extractive QA: The Next Big Thing in Search
When was the last time you looked something up in an encyclopedia? It’s probably been quite a while (if you’re even old enough to have […]
18 Feb, 2021
How CPG and retail brands can adapt to changing consumer expectations
Your customers aren’t shopping like they used to — they’re more discerning and their expectations have never been higher. This behaviour has been magnified over […]
11 Feb, 2021
EMEA Holiday Search Trends: How to Manage the Biggest Digital Season Yet
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
9 Dec, 2020
You Asked, Yext Answers: How Does Search Impact My Marketing Beyond SEO?
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
6 Nov, 2020
How Financial Services Organisations Can Rev Up Revenue With Reviews
Poor reviews from critics have always influenced people to stay away from certain brands and businesses. But now that the internet has given anyone the […]
26 Oct, 2020
How Did Healthcare Make Digital Missteps During COVID — And What Do Organisations Need to Do Now?
The healthcare industry has been talking about the importance of digital transformation for years. But when the COVID-19 pandemic hit, the industry was faced with […]
13 Oct, 2020
3 Ways Your Brand Can Build Trust Online
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
1 Oct, 2020