How Voice Search Changes Everything
In 1968, the movie 2001: A Space Odyssey presented a vision of the future in which advanced technology viewed us mere mortals as a problem. […]
9 Nov, 2017
Publication
9 Nov, 2017
Key Traits of the Everywhere Brand: #7 Innovative
As Sir Richard Branson stated so eloquently, “Every game-changer fails at some point. The reason they eventually succeed is because they don’t let their failings […]
16 Aug, 2017
Key Traits of the Everywhere Brand: #6 Responsive
In an era of faceless transactions, The Everywhere Brand is one that values face-to-face interaction, solicits honest reviews and responds to them in kind (where […]
9 Aug, 2017
Key Traits of the Everywhere Brand: #5 Granular
Brands that create and publish more specific and more granular data about their people, products and locations stand to attract more business from the digital […]
2 Aug, 2017
Key Traits of the Everywhere Brand: #4 Real Time
As consumers, we’re increasingly reliant on our smartphones and we expect the information they deliver to be both accurate and timely. In order to become […]
26 Jul, 2017
Key Traits of the Everywhere Brand: #3 Organised
To become an Everywhere Brand, you must be organised and able to solve inaccurate data problems and points of friction throughout the path to purchase. […]
18 Jul, 2017
Key Traits of The Everywhere Brand: #2 Active
One common point of friction within the customer journey is finding incorrect facts about a company’s people, products and locations across the universe of apps, […]
12 Jul, 2017
Give customers confidence with Reviews this holiday season
According to Jay Baer, online customer service expert and author of Hug Your Haters, 80%* of Americans trust online reviews as much as personal recommendations. […]
2 Dec, 2016
Cater to omnichannel shoppers during the holidays
Holiday spending this year is expected to reach record levels, increasing 10% since last year’s shopping season. As Black Friday approaches and mall carparks get […]
22 Nov, 2016
Yext’s Comparative Listings Study results show significant variation among verticals
Yext recently conducted a three-month study of 31,000 businesses using PowerListing Analytics to measure how the completeness of a listing affected impressions, listing views, special offer clicks and Yelp page views. The results were definitive and showed significant variation when broken down by vertical.
3 Sep, 2015