3 Ways People Build Trust That Brands Should Borrow
All healthy relationships depend on trust. That includes the relationship between a brand and its customers — both loyal and would-be. But in 2020, this […]
26 Feb, 2020
Intent marketing
26 Feb, 2020
How to Supercharge Your CMS Investment With Intent Marketing
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
3 Feb, 2020
How to Optimise for High-Intent Searches — On Your Own Website
Consumers have been re-trained by AI-powered search engines to expect direct answers to their most specific questions, no matter where they search. And their expectations […]
7 Oct, 2019
Essential Roles for Your Intent Marketing Organisation
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organisation and implementation. This will […]
25 Sep, 2019
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose and the way they search […]
10 Sep, 2019
Why Intent Marketing Matters in Financial Services
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
28 Aug, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values and other lifestyle factors in order to better predict […]
18 Jul, 2019
This Is How Search Engines Determine Intent
As the customer journey increasingly follows a non-linear path to purchase, intent marketing has grown in popularity, with marketers aiming for a more sophisticated way […]
17 Jul, 2019
How Demographic, Psychographic and Behavioural Marketing Inform Your Intent Marketing Strategy
As the customer journey has ceased to follow a linear path to purchase, marketers have had to develop more sophisticated ways to predict which customers […]
18 Jun, 2019
What Are High-Intent Keywords?
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a […]
4 Jun, 2019
