Uncertainty, Worry, Doubt: How Unstable Times Affect Consumer Choices
When a late-night TV host made a joke based on a news article about an upcoming (and, as it turned out, nonexistent) toilet paper shortage, […]
14 May, 2020
Insights
14 May, 2020
Yext Releases COVID-19 UK and Global Search and Engagement Report with Interactive Data Hub
The company is providing a current view into the changing consumer search trends across industries around the world due to the global pandemic. The report […]
14 Apr, 2020
Yext Reveals New Insights into Holiday Consumer Search Trends
Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released new research on global consumer search behaviour during the holiday season. The study found […]
18 Dec, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values and other lifestyle factors in order to better predict […]
18 Jul, 2019
What Is Intent Marketing And Why Does It Matter?
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their […]
29 May, 2019
How Local Landing Pages Show ROI for Home Health Care
Bricks-and-mortar businesses live and die by local searches. A staggering 97% of people search online to find a local business, and an estimated 72% of […]
20 May, 2019
AI Isn’t Robots. It’s Smarter Answers.
Artificial intelligence is projected to contribute $15.7 trillion to the global economy by 2030, and the business benefits of AI are becoming apparent across verticals. […]
14 May, 2019
Yext Releases 2018 Search Trends Data
Yext, Inc. (NYSE: Yext), the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed […]
10 Jan, 2019
The England Effect: 320% boom in pub engagement for final World Cup rounds
Exploring the economy of sport, new research by Yext (NYSE: YEXT) disproves any notion Brits stayed at home, with pub engagement surging 320% on 5th […]
2 Aug, 2018
Key Traits of The Everywhere Brand: #1 Customer Centric
As the digital landscape shifts from desktop to mobile to intelligent services, a new reality has hit. Focusing on just your company’s website and app […]
5 Jul, 2017
