
Diminishing Custom and Brand Trust: The State of Site Search in Europe
In today’s increasingly digital world, search has never been more important. But while the realm of consumer search has innovated over time, site search has […]
In today’s increasingly digital world, search has never been more important. But while the realm of consumer search has innovated over time, site search has […]
When a late-night TV host made a joke based on a news article about an upcoming (and, as it turned out, nonexistent) toilet paper shortage, […]
The company is providing a current view into the changing consumer search trends across industries around the world due to the global pandemic. The report […]
Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today released new research on global consumer search behaviour during the holiday season. The study found […]
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values and other lifestyle factors in order to better predict […]
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their […]
Bricks-and-mortar businesses live and die by local searches. A staggering 97% of people search online to find a local business, and an estimated 72% of […]
Artificial intelligence is projected to contribute $15.7 trillion to the global economy by 2030, and the business benefits of AI are becoming apparent across verticals. […]
Yext, Inc. (NYSE: Yext), the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed […]
Exploring the economy of sport, new research by Yext (NYSE: YEXT) disproves any notion Brits stayed at home, with pub engagement surging 320% on 5th […]