Capture Guest Intent on Google With Additional Hotel-Specific Attributes
There’s a massive paradigm shift going on in the world of search. Today, instead of typing in a keyword, people are being re-trained to ask […]
5 Sep, 2019
5 Sep, 2019
How To Rank For Featured Snippets
With search engines furnishing rich results at the top of search engine results pages (SERPs) — from the knowledge panel to the map pack — consumers […]
22 Jul, 2019
Use Google My Business Location Attributes to Deliver Answers
Consumers are asking increasingly specific questions when they search, and they expect increasingly specific answers about the businesses they’re looking for. Making sure your name, […]
8 Jul, 2019
What Happens When Google’s Knowledge Panel Gets It Wrong?
People turn to Google more than 5 billion times per day to get answers,* and they expect those answers to be correct. Google is, after […]
7 Jun, 2019
How Restaurant Brands Can Succeed With Google’s New Online Ordering Feature
Last Thursday, 23 May 2019, Google made an announcement that most in the restaurant industry might have called inevitable — it introduced the ability for […]
30 May, 2019
What Is Intent Marketing And Why Does It Matter?
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their […]
29 May, 2019
Reach More International Tourists By Meeting Them On Their Local Search Services
Tourists rely on search engines, maps, and other apps to provide quick and precise answers when they are on the move in a new place. […]
15 May, 2019
Reach More Tourists With Insights From Local Search Behavior
Consumers today expect the answers they find in search results to be relevant to their location and surroundings. This is especially true for travelers and […]
29 Apr, 2019
Google’s Latest API Update: Everything You Need to Know
It’s that time again — Google launched version 4.4 of its Google My Business (GMB) API today. This update includes changes and enhancements to how […]
22 Apr, 2019
How to Make Google Q&A Work for Your Business
Google’s Questions and Answers (Q&A) feature has been a key piece of the Knowledge Card since August 2017. Since the answers can come from a […]
16 Apr, 2019
