Delivering Answers During a Crisis: How One Brand Nailed It
As the response to COVID-19 coronavirus outbreak continues to escalate, NHS England has announced that it is to send letters to 1.5 million people who […]
13 Mar, 2020
Customer
13 Mar, 2020
How Marketers Can Leverage Search Queries to Unlock Customer Insights
Natural language processing (NLP) technology continues to improve at an unprecedented rate. 2019 saw particularly swift progress, spurred on by the introduction and adoption of […]
24 Jan, 2020
G-Star RAW leverages Yext to drive 1.5 million clicks to its online listings
LONDON, January 20, 2020 — Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, and G-Star RAW today announced the results of their joint efforts […]
20 Jan, 2020
Yext Partners with Subway® Restaurants to Deliver Brand-Verified Answers to Hungry Customers Around the World
Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced a partnership with Subway® Restaurants to power brand-verified answers for more than 30,000 of […]
12 Dec, 2019
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values and other lifestyle factors in order to better predict […]
18 Jul, 2019
AI Isn’t Robots. It’s Smarter Answers.
Artificial intelligence is projected to contribute $15.7 trillion to the global economy by 2030, and the business benefits of AI are becoming apparent across verticals. […]
14 May, 2019
Who Should Respond to Your Customer Reviews?
Responding to reviews can help your business gather valuable insight, create customer advocates, and even win new business. What’s more, brands that respond to 60% […]
16 Apr, 2019
How to Respond to Positive and Negative Reviews on Google, Yelp, TripAdvisor, and More
Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key element of the […]
4 Apr, 2019
How to Take Your Reputation Management Strategy to the Next Level
Your customers are your most important source of feedback. Their ratings and reviews have an impact on how search engines and other customers make decisions […]
28 Mar, 2019
How Responding To Online Reviews Affects Your Business Reputation
It’s easy to see why building a strategy for reputation management matters: your brand’s online reputation directly influences whether customers choose to do business with […]
21 Mar, 2019
