You Asked, Yext Answers: What Do I Need in My Martech Stack?
You asked:“In a time of slashed budgets, what should I include in my martech stack to enhance my marketing efforts and increase ROI on spend?” […]
24 Sep, 2020
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24 Sep, 2020
Is Every Brand a Consumer Brand Now? What to Know About Embracing DTC Tactics
If you’re not already working the direct-to-consumer (DTC) angle, you should be. And you don’t need to dance, wave a machete, or drop “F” bombs […]
9 Sep, 2020
How to Redesign Your Website to Deliver Answers And Drive Conversions
We recently wrote about the importance of having a website that is functional, not just well designed. If you’ve done the work to ensure your […]
4 Sep, 2020
The Next Big Thing in Search: BERT
At its core, search is about understanding language. While typing in disparate keywords was the norm 20 years ago, now most people are inclined — […]
27 Aug, 2020
Google’s Latest API Update: Dedicated Food Menus
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can […]
25 Aug, 2020
Want a chatbot on your site? Here are 3 things you need to do
The bots have arrived, and it looks like they may be here to stay. Chatbots started popping up on websites around 2016 as a way […]
19 Aug, 2020
How To Redesign Your Website To Make It Work Harder For You
Thinking about a website redesign? Of course you’ll want to make it look good: According to Adobe, nearly 70% of consumers say good design is […]
14 Aug, 2020
The Winning Customer Service Combo? A Brainy Website and an Empowered Support Team
Tucked in a corner of the British Museum in London is the oldest known customer complaint. Nearly 4,000 years ago, a copper ore customer in […]
7 Aug, 2020
How Your Brand Can Avoid Common Site Search Failures
Back in February — a lifetime ago, when sports were still a thing — we published a post outlining how only one brand website out […]
6 Aug, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
27 Jul, 2020
