What the Pandemic Has Taught Healthcare About a Great Patient Experience
Few people want to visit their doctors in the midst of a pandemic — the waiting room alone can pose a transmission risk — and […]
8 Jul, 2020
Blog
8 Jul, 2020
The Times’ Future CMO Special Report Explores the Crucial Need for Authentic Voice
With the coronavirus pandemic changing the face of Marketing and Digital, The Future CMO special report, published in The Times, explores what the post-lockdown customer […]
4 Ways to Reduce Churn: Exactly Why Customers Bail and How To Keep Them
You probably know that reducing your customer churn rate — the percentage of customers who stop doing business with your company during a particular time period […]
6 Jul, 2020
5 Ways to Convert Customers Into Advocates for Your Brand
Truly engaged customer advocates can be a brand’s most influential marketing force. The best part? They don’t cost a penny. The payoffs of customer advocacy […]
2 Jul, 2020
Yext Answers Customers Saw 88% Growth in Volume of Questions
With COVID-19-related questions clogging call centres over the past several months, more customers are turning to businesses’ websites to find information before trying to place […]
29 Jun, 2020
Consumer Questions Convert to Clicks Twice as Often They Used To — Here’s Why
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
26 Jun, 2020
The Death of the Call Centre and The Future of Customer Service
Dialling in to a customer call centre is not exactly anyone’s idea of fun. Contact centre horror stories have long been a staple of dinner […]
25 Jun, 2020
The 3 Biggest Challenges CPG Brands Face When Going DTC – And How to Address Them
Heard about the rise of direct-to-consumer (DTC) retail brands over the past few years? It feels like you’d have to be living under a rock […]
22 Jun, 2020
New: Salesforce’s State of Marketing Report Shines a Light On The Critical Role of Search
No matter how amazing your product or service — no matter, even, if you’re that rare unicorn whose offering practically sells itself — you probably […]
Why Search Is the Most Important Part of Your Website Redesign
When you think about a website redesign, what comes to mind? If you’re like most people, you might be envisioning a revitalised look and feel […]
15 Jun, 2020
