You probably know that reducing your customer churn rate — the percentage of customers who stop doing business with your company during a particular time period […]
6 Jul, 2020
Truly engaged customer advocates can be a brand’s most influential marketing force. The best part? They don’t cost a penny. The payoffs of customer advocacy […]
2 Jul, 2020
With COVID-19-related questions clogging call centres over the past several months, more customers are turning to businesses’ websites to find information before trying to place […]
29 Jun, 2020
Due in part to the uncertainty of the past several months, customers are asking more questions than ever — which is hardly surprising. But what […]
26 Jun, 2020
Dialling in to a customer call centre is not exactly anyone’s idea of fun. Contact centre horror stories have long been a staple of dinner […]
25 Jun, 2020
Heard about the rise of direct-to-consumer (DTC) retail brands over the past few years? It feels like you’d have to be living under a rock […]
22 Jun, 2020
No matter how amazing your product or service — no matter, even, if you’re that rare unicorn whose offering practically sells itself — you probably […]
When you think about a website redesign, what comes to mind? If you’re like most people, you might be envisioning a revitalised look and feel […]
15 Jun, 2020
It doesn’t take a surfeit of smarts to recognise that most consumers will think twice before splurging on a designer handbag or OLED-display TV during […]
9 Jun, 2020
As retail brands begin to inch open their doors and look around, they’re taking in a massively transformed landscape, in part because of things about […]
5 Jun, 2020
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