With 90% of consumers reporting that they use search at every stage of the customer lifecycle, it’s clear that search has become fundamental to the […]
21 Apr, 2020
At this point, there’s little room to doubt how highly people value feeling seen and catered to as individuals when they’re interacting with a brand. […]
17 Mar, 2020
As the response to COVID-19 coronavirus outbreak continues to escalate, NHS England has announced that it is to send letters to 1.5 million people who […]
13 Mar, 2020
The paradigm shift happening in consumer search right now is transformational for marketers. The rise of voice search, chatbots, mass adoption of connected devices, and […]
3 Feb, 2020
Consumers today conduct more research and have access to more information about businesses than ever before. The problem for marketers? Too much of the information […]
22 Oct, 2019
Do reviews have an impact on your search performance? The answer is a resounding yes, with Google confirming that “high-quality, positive reviews from your customers […]
14 Oct, 2019
In our last Great Marketing Minds post, we asked several experts from across the field of Digital Knowledge Management to talk about their favorite trends […]
17 Dec, 2018
Now more than ever, consumers expect the answers they see in search results to be relevant to their context and location. And when 75% of […]
11 Dec, 2018
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