2021 Predictions from Powerhouse Entrepreneurs
The events of 2020 have caused us all to reflect, take stock and have hope for better things in this new year. Brands, consumers and […]
27 Jan, 2021
Industry insights
27 Jan, 2021
How to Skip the Marketplace and Convert More Customers on Your Own Site
It’s a strange phenomenon: Recent research from Digiday and Yext suggests that consumers trust a brand’s website over third-party sites when it comes to finding […]
8 Jan, 2021
Google’s Latest API Update: Everything You Need to Know
On 15 December 2020, Google launched version 4.8 of its Google My Business (GMB) API. This update includes support for hospitality and healthcare-specific attributes. Hospitality-Specific […]
15 Dec, 2020
EMEA Holiday Search Trends: How to Manage the Biggest Digital Season Yet
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
9 Dec, 2020
How Financial Services Organisations Can Rev Up Revenue With Reviews
Poor reviews from critics have always influenced people to stay away from certain brands and businesses. But now that the internet has given anyone the […]
26 Oct, 2020
Consumer Study | Searching for Trust: Three Critical Steps to Success
In a world where information is everywhere and consumer expectations have never been higher, brands are under more pressure than ever to meet customer needs […]
15 Oct, 2020
How Did Healthcare Make Digital Missteps During COVID — And What Do Organisations Need to Do Now?
The healthcare industry has been talking about the importance of digital transformation for years. But when the COVID-19 pandemic hit, the industry was faced with […]
13 Oct, 2020
3 Ways Your Brand Can Build Trust Online
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
1 Oct, 2020
You Asked, Yext Answers: What Do I Need in My Martech Stack?
You asked:“In a time of slashed budgets, what should I include in my martech stack to enhance my marketing efforts and increase ROI on spend?” […]
24 Sep, 2020
Is Every Brand a Consumer Brand Now? What to Know About Embracing DTC Tactics
If you’re not already working the direct-to-consumer (DTC) angle, you should be. And you don’t need to dance, wave a machete, or drop “F” bombs […]
9 Sep, 2020