It’s a strange phenomenon: Recent research from Digiday and Yext suggests that consumers trust a brand’s website over third-party sites when it comes to finding […]
8 Jan, 2021
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
9 Dec, 2020
Poor reviews from critics have always influenced people to stay away from certain brands and businesses. But now that the internet has given anyone the […]
26 Oct, 2020
In a world where information is everywhere and consumer expectations have never been higher, brands are under more pressure than ever to meet customer needs […]
15 Oct, 2020
The healthcare industry has been talking about the importance of digital transformation for years. But when the COVID-19 pandemic hit, the industry was faced with […]
13 Oct, 2020
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
1 Oct, 2020
You asked:“In a time of slashed budgets, what should I include in my martech stack to enhance my marketing efforts and increase ROI on spend?” […]
24 Sep, 2020
If you’re not already working the direct-to-consumer (DTC) angle, you should be. And you don’t need to dance, wave a machete, or drop “F” bombs […]
9 Sep, 2020
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can […]
25 Aug, 2020
The bots have arrived, and it looks like they may be here to stay. Chatbots started popping up on websites around 2016 as a way […]
19 Aug, 2020
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