According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
27 Jul, 2020
In times of crisis, people naturally go searching for answers – it’s human nature. And while the internet has made this search easier, the prevalence […]
24 Jul, 2020
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
23 Jul, 2020
As Abraham Lincoln once said, “Don’t believe everything that you read on the internet.” OK, obviously it wasn’t Abraham Lincoln who penned that bit of […]
20 Jul, 2020
Unless you’re in the booming online grocery business (here’s looking at you, Target and Walmart), package delivery industry (and at you, parcel delivery firm DPD) […]
15 Jul, 2020
Creating great customer experiences is integral to the success of direct-to-consumer (DTC) brands. It’s in their DNA: “Direct to consumer” means, well, serving customers directly […]
9 Jul, 2020
Few people want to visit their doctors in the midst of a pandemic — the waiting room alone can pose a transmission risk — and […]
8 Jul, 2020
With the coronavirus pandemic changing the face of Marketing and Digital, The Future CMO special report, published in The Times, explores what the post-lockdown customer […]
You probably know that reducing your customer churn rate — the percentage of customers who stop doing business with your company during a particular time period […]
6 Jul, 2020
Truly engaged customer advocates can be a brand’s most influential marketing force. The best part? They don’t cost a penny. The payoffs of customer advocacy […]
2 Jul, 2020
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