
New DMEXCO Podcast: Howard Lerman on the future of branded search
In the newest episode of the DMEXCO podcast, Howard Lerman, CEO and founder of Yext, talks about the development of search in recent years. And […]
In the newest episode of the DMEXCO podcast, Howard Lerman, CEO and founder of Yext, talks about the development of search in recent years. And […]
As a growth marketer, one of the biggest pains of my job is branded paid search. Every day we have to compete and pay for […]
It happens billions of times a day. Consumers bounce off brand websites to Google because of a really bad site search experience. Yet it goes […]
Natural language processing (NLP) is a branch of artificial intelligence (AI) related to how software can ‘listen to,’ process and manipulate language. Put simply, it’s […]
In the not-so-distant past, the retail customer journey followed a linear path to purchase that ended in a physical store. Today, the industry has evolved […]
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organisation and implementation. This will […]
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose and the way they search […]
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behaviour as a […]
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]