How We Took 34% of Our Own Branded Searches Back From Google
As a growth marketer, one of the biggest pains of my job is branded paid search. Every day we have to compete and pay for […]
21 Oct, 2020
Future of Search
21 Oct, 2020
It’s Time to Take the BS out of Branded Search
It happens billions of times a day. Consumers bounce off brand websites to Google because of a really bad site search experience. Yet it goes […]
20 Oct, 2020
What Is NLP and Why Does It Matter?
Natural language processing (NLP) is a branch of artificial intelligence (AI) related to how software can ‘listen to,’ process and manipulate language. Put simply, it’s […]
29 Jan, 2020
3 Key Search Trends That Will Impact Retail in 2020
In the not-so-distant past, the retail customer journey followed a linear path to purchase that ended in a physical store. Today, the industry has evolved […]
19 Dec, 2019
Essential Roles for Your Intent Marketing Organisation
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organisation and implementation. This will […]
25 Sep, 2019
How to Find Consumer Intent in Your Search Data
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose and the way they search […]
10 Sep, 2019
Optimise for Voice Search With Your Brand Knowledge Graph
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behaviour as a […]
7 Aug, 2019
What Is Search Intent and Why Does It Matter?
Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]
6 Aug, 2019
Why Your Organisation Needs a Knowledge Graph
Advances in AI have made search engines “smarter,” allowing them to draw on their own ever-expanding knowledge graphs to answer users’ questions with a higher […]
1 Aug, 2019
What Is a Knowledge Graph and Why Does It Matter?
Here’s the simple definition of a knowledge graph: it is a brain-like, structured database that stores facts — with flexible, bi-directional relationships. You’ve likely heard […]
31 Jul, 2019
