How CPG and retail brands can adapt to changing consumer expectations
Your customers aren’t shopping like they used to — they’re more discerning and their expectations have never been higher. This behaviour has been magnified over […]
Feb 11, 2021Yext
The State of the Industry: What You Need To Know To Be Digital Best in 2021
The digital transformation is happening at warp speed — but are you moving fast enough? If the global pandemic taught us anything it’s that your […]
Feb 11, 2021
2021 Predictions from Prestigious Technology Partners Accenture and Adobe
In this new year, it is more vital than ever for brands to keep their fingers on the pulse when it comes to consumer behaviour. […]
Feb 2, 2021
2021 Predictions from Digital Experts at Burberry and Marston’s
With a new year comes new trends, goals and opportunities, and the turn of 2021 holds greater significance than any new year in recent memory. […]
Jan 29, 2021
2021 Predictions from Powerhouse Entrepreneurs
The events of 2020 have caused us all to reflect, take stock and have hope for better things in this new year. Brands, consumers and […]
Jan 27, 2021
How to Skip the Marketplace and Convert More Customers on Your Own Site
It’s a strange phenomenon: Recent research from Digiday and Yext suggests that consumers trust a brand’s website over third-party sites when it comes to finding […]
Jan 8, 2021
Google’s Latest API Update: Everything You Need to Know
On 15 December 2020, Google launched version 4.8 of its Google My Business (GMB) API. This update includes support for hospitality and healthcare-specific attributes. Hospitality-Specific […]
Dec 15, 2020
New DMEXCO Podcast: Howard Lerman on the future of branded search
In the newest episode of the DMEXCO podcast, Howard Lerman, CEO and founder of Yext, talks about the development of search in recent years. And […]
Dec 15, 2020
EMEA Holiday Search Trends: How to Manage the Biggest Digital Season Yet
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
Dec 9, 2020
You Asked, Yext Answers: How Does Search Impact My Marketing Beyond SEO?
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
Nov 6, 2020