What is Search as a Service and Why Should You Use it?
If you operate any type of online business, you’re always looking for ways to optimise your database for successful customer interactions. Between marketing and intelligent […]
Aug 2, 2021Yext
World Record or False Start? Here’s how the brands behind the Games’ best ads actually deliver for potential customers
As the world slowly reopens, the 2020 Olympic Games in Tokyo are both a reminder that we’re making progress (the Games are actually happening), but […]
Jul 30, 2021
Meta Tags 101: How They Work and Why They Matter
Whether you’re new to the world of Search Engine Optimisation (SEO) or well experienced, meta tags are a regular and important part of the job. […]
Jul 29, 2021
Ecommerce Site Search: Creating A Competitive Edge
We can get a lot done through the convenience of digital platforms these days. From scheduling a yoga class to visiting with grandma a few […]
Jul 27, 2021
What Are Search Parameters? Attributes, Rankings, And Methods
Have you ever wondered how search engines like Google determine which pages are at the top of the list when you search for something? If […]
Jul 20, 2021
The Overlooked Importance of Customer Service Representatives
When mapping out your business objective, it can be easy to put customer service lower on the totem pole. Growth tends to be a sexier […]
Jul 19, 2021
Diminishing Custom and Brand Trust: The State of Site Search in Europe
In today’s increasingly digital world, search has never been more important. But while the realm of consumer search has innovated over time, site search has […]
Jun 29, 2021
CMO Secrets Revealed in The Times’ Future of Marketing and Customer Experience Report
Yext CMO Josh Grau recently joined other experts in search, reputation, digital marketing and more, to explore the Future of Marketing and Customer Experience, in […]
Jun 22, 2021
The Curious Case of Keyword Search (And What We’re Doing About It)
Quick: what’s changed in technology in the last twenty-five years? The (obvious) answer is: pretty much everything. From cell phones, to email, to that ear-splitting […]
Jun 8, 2021
The Next Big Application of AI Search: Customer Support
When the world went digital-only in 2020, businesses faced a deluge of questions online. From queries about COVID-19 protocols to how to handle no-contact returns, […]
Jun 3, 2021