Consumer Study | Searching for Trust: Three Critical Steps to Success
In a world where information is everywhere and consumer expectations have never been higher, brands are under more pressure than ever to meet customer needs […]
Oct 15, 2020Yext
3 Ways Your Brand Can Build Trust Online
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
Oct 1, 2020
You Asked, Yext Answers: What Do I Need in My Martech Stack?
You asked:“In a time of slashed budgets, what should I include in my martech stack to enhance my marketing efforts and increase ROI on spend?” […]
Sep 24, 2020
Google’s Latest API Update: Dedicated Food Menus
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can […]
Aug 25, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
Jul 27, 2020
The Search for Answers: Why Financial Services Can’t Afford Misinformation
In times of crisis, people naturally go searching for answers – it’s human nature. And while the internet has made this search easier, the prevalence […]
Jul 24, 2020
The Times’ Future CMO Special Report Explores the Crucial Need for Authentic Voice
With the coronavirus pandemic changing the face of Marketing and Digital, The Future CMO special report, published in The Times, explores what the post-lockdown customer […]
Jul 8, 2020
World Health Organisation and Yext Collaborate to Answer COVID-19 Questions Online
The WHO’s COVID-19 webpage will feature a search bar powered by Yext Answers, where site visitors can access official information about COVID-19. NEW YORK, May […]
May 26, 2020
How to Beat the High Cost of Customer Questions
The spread of COVID-19 has changed almost every facet of consumer life over the past few months. With store closures, supply shortages, delivery delays and […]
May 19, 2020
6 Things Brands Should Do When the Future Feels Especially Unpredictable
Unless you’re LVMH and are able to convert Christian Dior, Givenchy or Guerlain perfume manufacturing factories to pump out hand sanitiser, or a 1,000-year-old mill […]
May 11, 2020
