Your Website is Pretty, But Is It Smart?
Your Website Is Pretty, But Is It Smart? A website redesign is a great way to elevate your brand, but fresh design with stale navigation […]
Mar 26, 2021Yext
The Next Big Thing in Customer Delight
Every day, marketers set out to deliver the perfect ad on the perfect platform at the perfect time. We like to call that personalisation, but […]
Mar 8, 2021
International Women’s Day 2021: Yext Women #ChooseToChallenge
International Women’s Day is a global day marking a critical call to action for accelerating gender parity. But it is also designed to celebrate the social, […]
Mar 7, 2021
Google’s Latest API Update: More Hours
On 25 February 2021, Google launched version 4.9 of its Google My Business (GMB) API. This update includes support for additional hours types. More Hours […]
Mar 3, 2021
Insights 2021: longer, complex search queries are on the rise — and brands need to be able to answer
2020 had a serious impact on our search behaviour: unsurprisingly, searches for cleaning products went up more than 1000% — and a slew of new […]
Mar 1, 2021
2021 Predictions: Digital Channels Will Become The Default For Day-To-Day Banking — But Branches Are Here To Stay, Too
There’s no debating that COVID-19 changed life as we know it around the globe. But what is debatable is when — and if — we’ll […]
Feb 25, 2021
The State of the Industry: What You Need to Know to Be Digital Best in 2021
The digital transformation has been underway for some time, but last year the COVID-19 pandemic accelerated it with warp speed. As we look at the […]
Feb 19, 2021
Building Trust in the Information Age
People are drowning in unreliable information. They’re bouncing all over the place looking for the correct answers to their questions. And they really, really don’t […]
Feb 19, 2021
Extractive QA: The Next Big Thing in Search
When was the last time you looked something up in an encyclopedia? It’s probably been quite a while (if you’re even old enough to have […]
Feb 18, 2021
How CPG and retail brands can adapt to changing consumer expectations
Your customers aren’t shopping like they used to — they’re more discerning and their expectations have never been higher. This behaviour has been magnified over […]
Feb 11, 2021