How to Skip the Marketplace and Convert More Customers on Your Own Site
It’s a strange phenomenon: Recent research from Digiday and Yext suggests that consumers trust a brand’s website over third-party sites when it comes to finding […]
Jan 8, 2021Yext
New DMEXCO Podcast: Howard Lerman on the future of branded search
In the newest episode of the DMEXCO podcast, Howard Lerman, CEO and founder of Yext, talks about the development of search in recent years. And […]
Dec 15, 2020
EMEA Holiday Search Trends: How to Manage the Biggest Digital Season Yet
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
Dec 9, 2020
You Asked, Yext Answers: How Does Search Impact My Marketing Beyond SEO?
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
Nov 6, 2020
Consumer Study | Searching for Trust: Three Critical Steps to Success
In a world where information is everywhere and consumer expectations have never been higher, brands are under more pressure than ever to meet customer needs […]
Oct 15, 2020
3 Ways Your Brand Can Build Trust Online
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
Oct 1, 2020
You Asked, Yext Answers: What Do I Need in My Martech Stack?
You asked:“In a time of slashed budgets, what should I include in my martech stack to enhance my marketing efforts and increase ROI on spend?” […]
Sep 24, 2020
Google’s Latest API Update: Dedicated Food Menus
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update includes enhancements to how your restaurant locations can […]
Aug 25, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
Jul 27, 2020
The Search for Answers: Why Financial Services Can’t Afford Misinformation
In times of crisis, people naturally go searching for answers – it’s human nature. And while the internet has made this search easier, the prevalence […]
Jul 24, 2020
