Kristen O'Toole

Kristen O'Toole is the Senior Writer at Yext, leading content creation and covering trends in search behavior and digital marketing. She is an alumna of Bates College and Columbia University.

More from this author

man wearing headphones using mobile phone to search for "pizza near me" open now

What Is Search Intent and Why Does It Matter?

Search intent is the motivation that underlies a query entered by a user into a search engine. The importance of search intent in digital marketing […]

Kristen O'Toole Aug 6, 2019

Person searching on a laptop for "what time is it in Beijing?"

What Digital Marketers Need to Know About No-Click Searches

If you follow search trends as closely as we do, you’ve probably seen a bit of hand-wringing from marketers and SEOs over no-click searches. No-click […]

Kristen O'Toole Jun 12, 2019