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Yext takes home Most Effective Tech Platform at 2020 Effective Digital Marketing Awards

We are pleased to announce that Yext has been awarded the Most Effective Tech Platform at Masterclassing’s 2020 Effective Digital Marketing Awards. 

The award is testament to Yext’s commitment to combating misinformation and its mission that the ultimate source for official answers about a business online should be the business itself. 

The Masterclassing Effective Digital Marketing Awards is a global awards programme that recognises excellence in a variety of fields within digital marketing. Aptly named, The Most Effective Tech Platform category recognises the strides Yext has made in addressing the challenges that businesses face in the search ecosystem. The award drew on amazing client testimonials, our incredible The Man Without the Answers campaign and the results Yext’s Search Experience Cloud has driven for customers. 

From Diageo and Specsavers to Three UK and adidas, this award highlights the fantastic work we have done with world leading brands in helping them regain control of their information online, seamlessly updating their facts, boosting discoverability, increasing conversions, lowering support costs and more.  

“We’re incredibly proud to have been awarded specifically for the technology platform we have built to support businesses and organisations here at Yext” said John Watton, VP Marketing, EMEA. “In a year already distinguished with awards from Fortune and Great Places to Work, celebrating our workplace culture and ethos, it’s great to see that we’re being recognised for our hard work building a platform that delivers amazing results for our clients – particularly Yext Answers, which is now available in English, German, French, Spanish and Italian.”  

Winners were selected by a judging panel of leading global brand marketers from around the world. Entries were assessed on the following four criteria: innovation (20% weighting), execution (20% weighting), and results (40% weighting).  

See the full list of 2020 winners here

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