Yext hires John Watton to lead EMEA marketing

Former Adobe and Microsoft exec to take on EMEA VP of Marketing role with focus on building awareness of Yext as the Answers Company and driving growth across the region

In his new position as EMEA VP of Marketing, Watton will focus on building awareness of Yext as the Answers Company, whilst strengthening relationships and partnerships with clients and enabling the business’ agencies to deliver brilliant and meaningful work for existing and prospective customers. 

Watton is expected to play a pivotal role in the growth of the EMEA business, working with clients to better understand how Yext can support their online presences. He is currently leading Yext in the communication of its response to the COVID-19 outbreak in EMEA, making him an integral part of the leadership and playing a key role in the relationships with many clients during this difficult time. 

Wendi Sturgis, CEO of Yext EMEA, said: “John has joined us at a pivotal moment– with consumers demanding more information from businesses and brands in a timely and accurate manner, we need to be ready to help organisations across every industry to meet these demands. John has a superb track record and is well placed to help deliver the best possible results to our clients during these turbulent times and beyond.”

Watton’s appointment follows hugely successful roles at Adobe, Microsoft and SAP. He has over 20 years in enterprise technology and eCommerce marketing, and is an active part of the UK industry, having been on the IDM B2B Marketing Council and Business Marketing Collective Executive Council.

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