Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced its No Wrong Answers integrated marketing campaign to help more businesses transform their websites and provide customers with accurate, up-to-date information. The advertising campaign, which will run on connected TV, digital, social channels, and podcasts, is inspired in part by the swell of customer searches businesses have seen on their own websites during the COVID-19 pandemic. The campaign kicks off on April 15th, which the company has billed as “No Wrong Answers Day.”
As part of the campaign, the company has also built a custom website, nowronganswers.com, that features the No Wrong Answers Challenge, an interactive quiz-like experience where a business can get a free assessment of how well their website answers the most popular questions people ask about them. A participant from a business simply enters their company’s name and URL, and they are presented with the top 10 questions being asked about their brand online, followed by screenshots of how their website answers — or doesn’t answer — those questions. The participant then grades those answers as either “correct” or “wrong”, which generates a score and an overview of their website’s performance by Yext.
As part of the initiative, a business can also request a free 90-day trial of Yext’s site search product, Yext Answers, to integrate a powerful search engine to their website. Yext Answers uses Natural Language Processing to better understand the questions people ask, then deploys accurate, up-to-date answers to those questions.
“No Wrong Answers is more than a campaign — it’s a battle cry,” said Howard Lerman, Founder and CEO of Yext. “Every day, people ask businesses millions of questions, but more often than not they get back outdated or incorrect information — or worse, no answer at all. Eliminating wrong answers means you can deliver a better customer experience and grow your business. Yext Answers is a solution that can help a business achieve these outcomes — and ensure they are the ultimate source of truth online.”