Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, today announced its early work with brands across industries that are implementing its revolutionary new search product, Yext Answers.
"Search engines have become far more intelligent over the last twenty years, but search on business websites doesn't work nearly as well," said Howard Lerman, Founder and CEO of Yext. "With Answers, we're giving brands the opportunity to deliver the right answers at the right time when customers are at their highest intent – while they are on their websites."
Customers ask new and more complex questions about brands every day. Answers turns any brand's website into a powerful search engine capable of answering consumers' questions directly. Answers is built on a knowledge graph, a database storing millions of structured facts about a business, enabling it to understand the query and return an accurate, highly contextual response.
While the brands participating in the beta period, including Three UK, IHA and Healthcare Associates of Texas, come from a range of industries, they all recognise the need to improve the customer experience and drive more business by delivering perfect, fact-based answers in real time:
Three UK is one of the UK's leading network providers, carrying over 40% of the UK's mobile data traffic. Launched in 2003, their mission is to help customers get the most out of their mobile devices. Three UK will fully implement Answers on its site in the coming weeks.
"Every day, our customers use our on-site search feature to find quick answers to questions about our different devices, plans, technical support, account maintenance and more," said Graham Johnston, Head of Omnichannel & Digital First at Three UK. "We were looking to trial a new, innovative solution that could deliver those answers immediately in a user-friendly way, so that our customers could find the answer to their question in one attempt. We found that solution in Yext Answers. Answers will enable us to take another step towards our ambition of becoming the UK's Best Loved Brand by providing a superior digital search experience."
IHA is one of the largest multi-speciality medical groups in Michigan. They offer personalised, high-quality health and medical services, including urgent care services, online patient diagnosis, treatment and appointment access tools across more than 75 locations.
"As a multi-speciality medical group whose website receives thousands of searches every day, it was extremely important for us to create an experience where patients could receive an answer to any healthcare question they have," said Amy Middleton, Director of Marketing at IHA. "Yext Answers made this possible by expanding our knowledge graph to include relationships between entities like healthcare professionals, additional healthcare services, accepted insurance, specialities, sub-specialities, patient forms, general FAQs and more. It has been such a valuable tool that we transitioned from our old content management system and are using the Yext platform to power our new website."
Healthcare Associates of Texas is a healthcare organisation offering comprehensive physician services throughout Texas. They provide family medical care, covering everything from non-emergency medical care to chronic disease management to ongoing wellness oversight.
"Yext Answers represents a level of sophistication that elevates our current search into a predictive, insightful tool that provides opportunities to better understand what our patient population is interested in finding on our site," said Lori Gillen, Marketing Director of Healthcare Associates of Texas. "It is intelligent enough to understand complex relationships between HCAT-specific facts, like doctors to procedures or specialities to locations and give insights into what our patients want to know. This way, we can improve our knowledge graph and serve them with the experience they expect and deserve when seeking care."