Jeroen Blaas to Head up Amsterdam Regional Headquarters as Vice President Benelux and Nordics

Amsterdam, 29 July 2019 – Yext, the platform for Brand Verified Answers in search, announces the appointment of Jeroen Blaas as Vice President Benelux and Nordics. He will be based at Yext’s new Amsterdam office which will serve as a headquarters for the Benelux and Nordics region.

 Jeroen Blaas who will be reporting to Jon Buss, Managing Director UK and Northern Europe, has previously served as Vice President for Tact.ai and CipherCloud where he gained valuable skills and knowledge around the SaaS industry and established strong relationships with leading companies in the region. Combined with his deep market expertise, he is a great fit for Yext’s mission to provide perfect answers everywhere.

With over 30 customers in the region already, including Hunkemöller, Scotch & Soda and G-Star RAW, Jeroen’s focus for the near future will be to expand the already strong team and build on the successes of other European markets such as the UK, France and Germany.

Jeroen Blaas commented: “I’m delighted to be joining the team at Yext and help brands deliver verified answers to their customers. We have found that many companies in the region struggle with discoverability and are not meeting their customers at the moment of intent across the various platforms they search on. In addition, there are many large businesses based in Amsterdam so it was an obvious choice for us to expand our business to this region and open our regional headquarters in the city.”

Bert Middendorp, Manager of eCommerce at Hunkemöller said “Yext helps us to manage our reputation by ensuring that we are found everywhere our customers are searching for us. The platform has helped us to empower our local teams to manage the high volume of reviews being left on third party sites”

“Having partnered with Yext just over a year ago, we are thrilled to hear that they are expanding to the Benelux region and opening an office in Amsterdam, where Hunkemöller was originally founded”.

The new Amsterdam office comes at an exciting time for Yext. With the recent launch of the next generation of Yext’s platform, businesses can construct a knowledge graph connecting any type of facts about themselves, and structure them for search to provide brand verified answers across the digital universe.


For more information, please visit https://www.yext.nl/

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