Yext Puts Businesses In Control of Event Information with Yext for Events in Summer ’18 Product Release
Yext (NYSE: YEXT), the leader in Digital Knowledge Management (DKM), today announced that Yext for Events, Yext’s new solution which allows businesses to manage and publish event information on their own digital properties and across the web, has exited beta and is now available to Yext customers and partners for general access. The Summer ’18 Release also includes several new features of the Yext platform, available for early access starting today.
“Businesses of all types use events to engage prospective customers and deepen their connections to their communities, but event information can be extremely time-consuming and difficult to manage across teams, on a business’s own website, and across the many services which consumers use to find things to do,” said Marc Ferrentino, Chief Strategy Officer of Yext. “We created Yext for Events to give businesses a powerful tool to control event information, and to deliver it to consumers across platforms. Yext for Events is a first-of-its-kind central source of truth for digital knowledge about events.”
Yext for Events allows businesses to create, update, publish, and measure events across the digital ecosystem. Yext provides a central source of truth for businesses to manage key details, such as event start and end times, locations, descriptions, and create Event Pages, add them to the business’s website, publish events broadly to event discovery sites like Facebook and Eventful, as well as event ticketing platforms like Eventbrite.
One of the first businesses to employ Yext for Events in beta was Ben & Jerry’s, who used Yext for Events to manage and publish event information for Free Cone Day. Using Yext for Events, Ben & Jerry’s was able to create 200 events and 800 events listings for Free Cone Day across 8 services, including on Facebook, Eventbrite, Eventful, and Locanto, simply by uploading their event data into the Yext Knowledge Manager. One staff member accomplished in two hours what Yext estimates would have taken store managers collectively more than 200 hours to do manually.
“It was a way for us to actually scale individual shop events across our Scoop Shop system. So instead of having shops do it manually or individually on their end, we had one place to set up, then execute and push out,” says Jay Kasparian, Associate Brand Manager – Scoop Shops. “It’s become much easier to manage.”
In addition to allowing businesses to publish and update events to their own websites and calendars — and update those calendars with the click of a button — Yext for Events publishes across the leading event sites.
The Summer ’18 Release also includes the following features, now available for early access:
- 11 New Knowledge Assistant Skills: The Knowledge Assistant — Yext’s conversational user interface — can now nudge Yext customers to make updates to their information, so consumers and services such as Google, Alexa, Bing, and Facebook, amongst others, always have the most current data. In addition, Yext customers can now ask the Knowledge Assistant, “Show me reviews which I haven’t responded to” or “How many phone calls have I received from Google?” to easily engage with customers and learn about their performance, all as easily as texting a friend.
- Publisher Suggestions on Facebook: Businesses can now view suggestions which Facebook users make to their Facebook location pages inside the Yext dashboard, and can choose to accept or reject those suggestions.
- Google User Photos: Businesses can now monitor photos which Google Maps users post from their stores or locations, directly inside the Yext dashboard. They can also see analytics, such as photo views, and can set up notifications for each time new content is posted by a customer.
Ferrentino added, “As AI transforms the way we search for everything, from nearby businesses, to things to do, businesses are discovering the growing variety of types of digital knowledge their customers are looking for online. Events are one of the fastest-growing areas of investment for businesses today, and Yext for Events brings that investment to the last mile of consumer discovery, decision, and action.”
For more information on the Summer ’18 Product Release, visit the Summer ’18 Release Notes.