Yext, the leader in Digital Knowledge Management, today announced an integration with Trustpilot, a leading global online review platform, that will allow Yext customers to collect and manage brand-level customer reviews. The integration gives businesses a streamlined solution for the management of brand-level customer feedback.
Trustpilot, which currently hosts more than 40 million reviews of 210,000 businesses, helps consumers make better purchasing decisions and businesses showcase and improve their service. The new integration, available in the Yext App Directory, enables businesses using Yext Reviews to seamlessly incorporate review monitoring and management into their overall strategy and get even closer to their customers’ experiences.
“Reviews are one of the most important signals consumers consider when choosing where to shop, eat, stay, or do business, and businesses need to pay attention to their ratings and reviews,” said Marc Ferrentino, Chief Strategy Officer of Yext. “But as reviews have become more important, so too has safeguarding their authenticity. Yext’s integration with Trustpilot accomplishes this by leveraging verified visitor information straight from the business to enable Trustpilot to source real, verified reviews from a business’s customers.”
“With more and more consumers relying on peer-to-peer feedback before making a purchase, there has never been a better time to embrace customer feedback,” said Scott Ward, Vice President of Business Development at Trustpilot. “The Trustpilot-Yext partnership will give brands an all-in-one solution for authentic, honest feedback and open a two-way channel for dialogue with the consumers that buy from them.”
Trustpilot invests significantly in safeguarding the platform and has robust, high-quality manual and technical processes in place to ensure that reviews are written in relation to genuine buying and service experiences. This integration gives businesses a new way to raise their profiles via the opinions of their customers, while simultaneously maintaining the integrity of the review ecosystem.
Ferrentino added, “We’re proud to partner with Trustpilot to give businesses this invaluable tool for sourcing reviews on one of the world’s most influential online reviews sites.”