Yext, the digital knowledge management pioneer, announced that its ONWARD 2017 global conference will feature talks from leading experts in the digital marketing, search and technology sectors including DexYP, Bing, UM Worldwide, Convince & Convert and PR 20/20.
At The Conrad New York, running 1-3 November, ONWARD will convene leaders in marketing and technology to explore how AI, digital assistants and intelligent services will shape our world in the years to come. In talks ranging from AI and intelligent technology to the digital marketing and search strategies of the future, industry experts will prepare attendees for a future that is forever reshaping how businesses and consumers interact.
In the wake of Dex Media’s blockbuster acquisition of YP this summer, which formed one of the country’s largest local business automation companies, DexYP CEO Joe Walsh will speak at ONWARD about his story and the Intelligent Revolution reshaping businesses’ digital worlds. DexYP will also be a key participant in the ONWARD Partner Summit on 3 November.
“Joe Walsh is one of the great American entrepreneurs,” said Howard Lerman, co-founder and CEO of Yext. “He grew YellowBook’s revenue from $38mn to over $2bn, becoming a national media powerhouse along the way. Now he is back as the CEO of of DexYP and there’s no better person to share an awesome personal story and vision for how businesses can thrive in the intelligent future.”
Experts speaking at ONWARD also include:
- Christi Olson, Search Evangelist, Bing will speak to how businesses can optimise their search strategies to drive high-intent customers through their doors.
- Chad Stoller, EVP Global Chief Innovation Officer, UM Worldwide will discuss how technology will shape the future of brand discovery and customer experience.
- Jay Baer, Author, Hug Your Haters and YOUtility, Founder, Convince & Convert will speak about the new race to command more visibility for people, products and locations across the internet well beyond the traditional website and what it means to be The Everywhere Brand.
- Paul Roetzer, Founder, Marketing Artificial Intelligence Institute and PR 20/20 will address the new frontier in marketing as AI is applied beyond targeting and personalisation to take on creative tasks from writing to design.
“Thought leaders from across the globe are coming together at ONWARD to share how businesses can embrace the intelligent future,” said Jeffrey K. Rohrs, Yext Chief Marketing Officer. “This incredible lineup of founders, executives, authors and innovators makes this a can’t-miss event for anyone thinking seriously about the future of their business.”
For the full agenda, including keynotes from the world’s leading technology companies, please visit ONWARD2017.com. Registration is currently open to Yext customers, partners and invited guests.