We closed out our 2017 Yext on Tour event series in London, where we spoke with marketers and digital experts from across Europe about the future of intelligent services. Guests gathered at the iconic St. Pancras Renaissance Hotel to examine AI, voice search and the importance of digital knowledge management for their brands.
Yext CEO Howard Lerman kicked off the day with a presentation on the rise of connected devices and how search is ultimately getting smarter. Chief Strategy Officer, Marc Ferrentino, joined Yext’s VP of Sales Engineering EMEA, Jimmy Barens on stage to share the latest updates to the Yext Knowledge Engine. Then Co-Founder and President, Brian Distelburger sat down with Crabtree and Evelyn’s Global Chief Experience Officer, Lee Woodard to discuss how the company is harnessing technology to reach its customers in new and innovative ways. Check out Retail Week’s writeup of the session here.
After the break, CMO Jeff Rohrs discussed how intelligent services are demanding new information from brands and how these advances in technology are changing how marketers do their job. Microsoft Search Evangelist, Christi Olson then shared insight into the rise of voice technologies powered by AI and structured data. Rounding out the event was a panel on the intelligent future. Moderated by Labs for Hire Founder Nicole Yershon, Retail Week’s Chris Brook-Carter, what3words’ Oliva Rzepczynski, Blippar’s Omaid Hiwaizi and Havas helia’s Tony Hewett talked about emerging technology and how this is changing the way their brands interact with both clients and customers.
That’s a wrap for Yext on Tour this year! Stay tuned for more announcements on when we’ll be coming to a city near you.