The Location Data Management leader has appointed Daphne Earp as VP of Market Development for Central Europe and Barbara Eigner as Senior Director of Marketing & PR.
Yext, the global leader is Location Data Management, is strengthening its team in Berlin and igniting the next stage of its expansion. Daphne Earp is now on board as VP of Market Development for Central Europe, and Barbara Eigner has joined the company to lead Marketing & PR in the region.
Both are part of Michael Hartwig’s core team. Hartwig, Yext’s Managing Partner for Central Europe, has been leading Yext’s Berlin office since the beginning of 2017.
Earp has been with Yext for almost seven years and has helped build the company from the ground up. She has been the right hand of Yext founder Howard Lerman and has worked in various positions within the organization. Throughout her career at Yext, Earp has been instrumental in partnering with companies such as Yelp, Apple, and Facebook. As VP of Market Development for Central Europe, Earp will bring Yext’s growth in Europe to the next level.
Eigner brings many years of experience as a brand manager for large brands and technology companies, including Beiersdorf and Bahlsen. Most recently she worked at zanox, where she was responsible for global marketing. As Senior Director of Marketing & PR, Eigner is responsible for all areas of Yext’s brand and product marketing, as well as press and public relations.
“Businesses in Europe are seeing the growing importance of having control over their own location data,” says Michael Hartwig, Managing Partner for Central Europe at Yext. “Companies want to harness the influence that mobile devices have on both location visits and sales. As the location technology leader, Yext is entering the European market at the right time. With the addition of Daphne and Barbara, we now have two very experienced managers on board in Berlin. Under their leadership, we will grow Yext’s footprint in the market and build on its global leadership position.”