The proliferation of online reviews and review sites has disrupted traditional local search and marketing efforts. Studies show that consumers now trust information from other consumers more than any other source of information — including family and friends.
As consumers continue to rely on peer-to-peer feedback platforms to make decisions, search engines are also devoting significant real estate to displaying reviews and ratings. Sites like Google have not overlooked the opportunity to deliver a more relevant user experience by embracing ratings and reviews. Most local searches today serve up no fewer than three online star ratings, including reviews from the merchant’s own website, third-party websites like Yelp, and Google My Business ratings.
To capitalise on the opportunity presented by these changes, marketers must position trustworthy content in the right context for the consumer to see it, remember it, and act on it.
Download How To Win Digital and Real-World Traffic with Local Reviews, written by reviews experts Jay Baer and Daniel Lemin from Convince & Convert, to learn how to position your business’s content. In this whitepaper, you’ll learn best practices for how to:
- Leverage location reviews to Star in Search and map results
- Capture first-party reviews from customers and feature them on your own website
- #FireUpYourFans to improve your rating and protect your brand’s online reputation
- Respond to negative reviews and convert unsatisfied customers into brand advocates
Download the whitepaper today and learn how you to leverage reviews and drive traffic to your business’s locations.