Yext is partnering with leading Nordic search company Eniro to put businesses in Sweden, Norway and Denmark on the map. Eniro helps 8.1 million unique visitors find local information each week and, through this partnership, will offer Northern European businesses a comprehensive platform to manage and update their location data so that the customers searching for them will always find the correct information.
For the first time, businesses in Sweden, Norway and Denmark will be able to update their location information in real time across the more than 100 search engines, social media networks, directories, apps and maps, in the PowerListings Network, including Google, Facebook and Yelp.
"We're proud to put Nordic businesses on the map through our partnership with Eniro. Our product offers those businesses unprecedented control of their location data everywhere online, which ultimately drives more foot traffic," says Howard Lerman, Co-Founder and CEO, Yext.
With Nordic Small and Medium-sized Enterprises (SME) increasingly seeking an efficient way to provide the best information to customers searching on mobile, the partnership fills a need that will only grow with the rising tide of mobile search.
"By joining forces with Yext, we will be able to provide an integrated location data management platform that we are proud to launch across the Nordic markets. Being found online and having a consistent digital presence is essential, especially for local businesses. And it is a real headache for many businesses – 62% of Swedish SMEs say they face challenges in getting the most out of their digital marketing. We now have a powerful tool to help them," says Örjan Frid, President and CEO of the Eniro Group.
Yext is expanding its European integrations and network rapidly, partnering with leading digital platforms and directory services throughout the continent. Yext also recently announced its partnership with ItaliaOnline to serve businesses in Italy, as well as new product launches including Yext Reviews and the Yext Location Cloud Platform.
For more information, check out Eniro's press release on the partnership.