Yext named in Gartner’s 2016 list of "Cool Vendors in Mobile Marketing"

Yext has been named in Gartner’s list of “Cool Vendors in Mobile Marketing, 2016.” The annual list recognises companies that are providing innovative new ways to track how customers are using their mobile devices to engage with retailers and service providers both online and offline.

Gartner’s “Mobile Marketing, 2016” report states, “Location-related technology investments are a top priority for multichannel marketers looking to activate customers and prospects during the "buy" phase.”

Yext’s Location Management Platform provides the most comprehensive, scalable solution to help brands accomplish these mobile marketing goals. Yext’s technology enables businesses of all sizes to manage their location data easily across their websites, mobile apps, internal systems and the industry’s largest ecosystem of maps, apps, social networks, directories and search engines including Google, Apple, Facebook, Bing and Yahoo. Yext’s platform lets marketers update this business information in real-time across the web, helping to improve brand engagement and increase bricks-and-mortar traffic.

“We’re proud to be included as one of Gartner’s “Cool Vendors in Mobile Marketing, 2016,” stated Jeffrey K. Rohrs, Yext’s Chief Marketing Officer. “The Yext platform enables marketers to leverage the power of every location, helping them reach mobile customers and increase foot-traffic through their front doors. We couldn’t be more pleased that our solution has been recognised as an innovator in this burgeoning location-based marketing space.”

To download the full report, click here.

To learn more about Yext’s Location Management Platform, you can visit the website at www.yext.com.


Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Source: Gartner, Cool Vendors in Mobile Marketing, 2016, Mike McGuire, Stephanie Baghdassarian, 22 April 2016

See how your business can deliver verified answers to searching consumers, helping drive discovery and revenue.

Get started