Yext adds Salesforce Veteran Marc Ferrentino as EVP of Strategy

Yext announced that it has added Marc Ferrentino, former Salesforce Chief Technical Architect, as its Executive Vice President of Strategy. Ferrentino is the third Salesforce veteran to join Yext’s executive team in the past 18 months, following the hire of Steve Cakebread as CFO in late 2014 and Jeff Rohrs as CMO in 2015. Ferrentino will be responsible for global strategy related to Yext’s product development and ecosystem partnerships.

Ferrentino brings extensive technical strategy experience to Yext, holding senior executive positions in R&D, Product Development, Marketing, Sales and Enterprise Strategy for high-growth technology companies throughout his career. Before joining Yext, Ferrentino served as the Chief Technical Officer of SaaS at BMC Software, and was the Founder and CEO of Nomi Technologies, which was acquired in 2014. Marc has been very active in the New York tech startup scene for almost 20 years and currently advises several startups.

“Marc is a true technology visionary who brings incredible insight and strategy experience from Salesforce and other industry-leading software companies,” said Howard Lerman, Yext Co-Founder and CEO. “There is no one better suited to lead our strategic development at this critical point in Yext’s growth trajectory and we couldn’t be happier to have him on board.”

“The most exciting tech companies are the ones with visionary leaders, innovative technology, passionate employees and an ambitious growth mindset. Yext has all of those qualities in spades,” said Ferrentino. “Yext is revolutionising the way businesses leverage technology to reach local, mobile consumers and I am thrilled to have the opportunity to join this incredible team and help discover the massive market potential here.”

Marc holds a BSc in Electrical Engineering from the University of Michigan and has participated in the MA of Statistics programme at Columbia University.

Click here to view the press release.

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