It’s a strange phenomenon: Recent research from Digiday and Yext suggests that consumers trust a brand’s website over third-party sites when it comes to finding […]
8 Jan, 2021
In the newest episode of the DMEXCO podcast, Howard Lerman, CEO and founder of Yext, talks about the development of search in recent years. And […]
15 Dec, 2020
This time last year, we released our annual Holiday Search Trends report. As is typical for our annual report, our study focused on predicting foot […]
9 Dec, 2020
Search marketing and SEO have been pretty synonymous since the first search engine launched more than two decades years ago. But today, it’s a very different story
6 Nov, 2020
Poor reviews from critics have always influenced people to stay away from certain brands and businesses. But now that the internet has given anyone the […]
26 Oct, 2020
As a growth marketer, one of the biggest pains of my job is branded paid search. Every day we have to compete and pay for […]
21 Oct, 2020
It happens billions of times a day. Consumers bounce off brand websites to Google because of a really bad site search experience. Yet it goes […]
20 Oct, 2020
In a world where information is everywhere and consumer expectations have never been higher, brands are under more pressure than ever to meet customer needs […]
15 Oct, 2020
The healthcare industry has been talking about the importance of digital transformation for years. But when the COVID-19 pandemic hit, the industry was faced with […]
13 Oct, 2020
No need, no money, no hurry, no desire, no trust. No, those aren’t song lyrics or a morose elegy. Those are the five basic obstacles […]
1 Oct, 2020
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