Want a chatbot on your site? Here are 3 things you need to do
The bots have arrived, and it looks like they may be here to stay. Chatbots started popping up on websites around 2016 as a way […]
19 Aug, 2020
Blog
19 Aug, 2020
How To Redesign Your Website To Make It Work Harder For You
Thinking about a website redesign? Of course you’ll want to make it look good: According to Adobe, nearly 70% of consumers say good design is […]
14 Aug, 2020
The Winning Customer Service Combo? A Brainy Website and an Empowered Support Team
Tucked in a corner of the British Museum in London is the oldest known customer complaint. Nearly 4,000 years ago, a copper ore customer in […]
7 Aug, 2020
How Your Brand Can Avoid Common Site Search Failures
Back in February — a lifetime ago, when sports were still a thing — we published a post outlining how only one brand website out […]
6 Aug, 2020
Is Truth Subjective or Objective? Here’s What Science Has to Say
According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally […]
27 Jul, 2020
The Search for Answers: Why Financial Services Can’t Afford Misinformation
In times of crisis, people naturally go searching for answers – it’s human nature. And while the internet has made this search easier, the prevalence […]
24 Jul, 2020
Losing the SEO game for your brand’s own facts? Here’s what to do.
Google is on the receiving end of an average 63,000 searches per second each day. That equates to some 3.8 million searches per minute, 5.6 […]
23 Jul, 2020
How Consumers Decide Who To Trust Online — And What Brands Should Do With This Insight
As Abraham Lincoln once said, “Don’t believe everything that you read on the internet.” OK, obviously it wasn’t Abraham Lincoln who penned that bit of […]
20 Jul, 2020
Doing More With Less: How to Maximise Your Marketing Spend During Times of Uncertainty
Unless you’re in the booming online grocery business (here’s looking at you, Target and Walmart), package delivery industry (and at you, parcel delivery firm DPD) […]
15 Jul, 2020
DTC Retail and the New Customer Journey: How Brands Can Deliver a Better Experience All Along the Purchase Funnel
Creating great customer experiences is integral to the success of direct-to-consumer (DTC) brands. It’s in their DNA: “Direct to consumer” means, well, serving customers directly […]
9 Jul, 2020
