Reputation management done right empowers marketers. It enables them to put their customer experience on display for prospects via reviews and ratings, while also helping […]
2 Jan, 2020
In the not-so-distant past, the retail customer journey followed a linear path to purchase that ended in a physical store. Today, the industry has evolved […]
19 Dec, 2019
Consumers today conduct more research and have access to more information about businesses than ever before. The problem for marketers? Too much of the information […]
22 Oct, 2019
Do reviews have an impact on your search performance? The answer is a resounding yes, with Google confirming that “high-quality, positive reviews from your customers […]
14 Oct, 2019
As consumers increasingly expect direct answers — both from search engines and from your website — creating a robust first-party search experience is highly valuable. Customers […]
9 Oct, 2019
Consumers have been re-trained by AI-powered search engines to expect direct answers to their most specific questions, no matter where they search. And their expectations […]
7 Oct, 2019
With the rise of voice assistants and chatbots, combined with the introduction of conversational search, we’re witnessing a fundamental shift in consumer search behaviour. Because […]
30 Sep, 2019
Yext, the platform for verified answers in search, has been named a top 3 workplace on the 2019 list of UK Best Workplaces™ in Tech […]
The ‘Psychology of Search’ research by Yext shows that two thirds of consumers start online journey with search engines 87% of people who search online ‘often’ get […]
27 Sep, 2019
If you’ve ever typed a word or phrase into a website’s search bar, you know what site search is. Simply put, site search is the […]
26 Sep, 2019
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