Consumers today conduct more research and have access to more information about businesses than ever before. The problem for marketers? Too much of the information […]
22 Oct, 2019
Do reviews have an impact on your search performance? The answer is a resounding yes, with Google confirming that “high-quality, positive reviews from your customers […]
14 Oct, 2019
As consumers increasingly expect direct answers — both from search engines and from your website — creating a robust first-party search experience is highly valuable. Customers […]
9 Oct, 2019
Consumers have been re-trained by AI-powered search engines to expect direct answers to their most specific questions, no matter where they search. And their expectations […]
7 Oct, 2019
With the rise of voice assistants and chatbots, combined with the introduction of conversational search, we’re witnessing a fundamental shift in consumer search behaviour. Because […]
30 Sep, 2019
If you’ve ever typed a word or phrase into a website’s search bar, you know what site search is. Simply put, site search is the […]
26 Sep, 2019
Once you’ve mapped out your intent marketing strategy, the most important step is to create an effective plan for ongoing organisation and implementation. This will […]
25 Sep, 2019
Yext, Inc. (NYSE: YEXT), the platform for Brand-Verified Answers in search, today announced new research on the expectations of consumers searching for brand information online, […]
10 Sep, 2019
The searches that your customers make offer a window into their thought process and purchase journey. The words they choose and the way they search […]
Advances in artificial intelligence have made search engines capable of answering more complex questions than ever. Now these search engines — and other AI-powered discovery […]
9 Sep, 2019
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