Yext today announced the general availability of its Winter '18 Product Release, featuring new support for ATMs via the Yext Knowledge Engine.
"The ways financial institutions interact with their customers are changing as the world undergoes a platform shift from web results to direct answers," said Marc Ferrentino, Chief Strategy Officer at Yext. "Customers looking for ATMs increasingly receive maps, voice search answers and chats that rely on accurate digital knowledge in order to deliver the right answer. The features we released today are a major step forward in giving businesses the control they need to reach their customers with perfect information everywhere."
Yext's new platform support for ATMs offers a tailored experience to control and manage precise information about these entities. Banks can leverage this feature to make sure that consumers see accurate information about their ATMs, including the branches or offices in which those ATMs are located.
"Searches for 'ATMs near me' have surpassed queries for 'branches near me' by over 50%, according to The Financial Brand and, while we have over 425,000 ATMs in the USA alone, many aren't listed online or are missing information. Solving this problem is one of the most effective ways to drive digital growth and differentiate in market," said Shane Closser, Yext Head of Industry, Financial Services. "Organisations that manage their ATM presence online accurately capture additional traffic, which drives new business and retains those important customers. More sophisticated clients are using ATMs, kiosks, and micro banks as a top strategy to grow into new markets."
Additionally, with new capabilities available in the Winter '18 Release, automotive companies can now highlight vehicle charging stations, delivery and logistics companies can help customers find drop boxes and self-service locations and retailers can now control data about coin-counting machines, self-serve rental stations, electronics trade-in stations or other in-store kiosks.
Yext's Winter '18 Release also includes the Yext Knowledge Assistant conversational UI, Yext's WeChat Location Mini Programs Integration, Sentiment Analysis in Yext Reviews and new Competitive Intelligence capabilities.
The features listed above are now available to Yext customers based on their accounts. For more information, please visit the Winter '18 Release Notes.